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Mastering Email Communications: Persuading Key Opinion Leaders (KOLs) to Meet With Medical Science Liaisons (MSLs)

This training is essential for MSLs to gain the necessary advanced email writing skills to successfully persuade KOLs to meet.

Live Virtual Training

May 10th, 2024 | 1 – 5 PM EST

WHY THIS PROGRAM IS IMPORTANT

The interaction between Medical Science Liaisons (MSLs) and Key Opinion Leaders (KOLs) is a foundation for advancing healthcare knowledge and practices. A critical challenge for MSLs is securing face-to-face meetings with KOLs, who are often highly sought-after and have limited availability. This is particularly challenging for MSLs trying to establish new relationships with KOLs. This specialized and practical training program is designed to address this challenge by focusing on the art of crafting persuasive, professional, and effective emails. The program highlights the importance of effective email communication as a tool not just for securing a meeting but also for establishing a long-term value-added professional relationship. Given the pivotal role of MSL/KOL interactions in advancing healthcare, this training is essential for MSLs to gain the necessary advanced email writing skills to successfully persuade KOLs to meet.

This MSL training program is designed to be comprehensive, interactive, and practical. Through a blend of theoretical knowledge, practical exercises, scenario-based learning, and real-world applications, participants will gain new skills and techniques that will enable them to be more effective in their role. This program is based on extensive research, including numerous surveys and an analysis of best practices derived from thousands of responses from MSLs and KOLs. This data-driven approach ensures a comprehensive understanding of what strategies are most effective

WHO IS THIS PROGRAM FOR?

New MSLs seeking to build foundational skills in effective email communication establishing NEW relationships with KOL.
Experienced MSLs aiming to refine and enhance their email strategies for better KOL engagement.
MSL Leaders focused on strengthening their team’s capabilities in KOL communications.

TRAINING TOPICS

Through this comprehensive and targeted training, participants will gain the skills and confidence needed to effectively communicate with KOLs via email, enhancing their ability to secure crucial meetings and build productive relationships in the field.

Crafting the Perfect Email:

Guidelines for writing professional, clear, and engaging emails, including structure, tone, and language.

Effective Subject Lines:

Techniques for creating subject lines that stand out and prompt KOLs to read the email.

Persuasive Email Content:

Strategies for writing persuasive email bodies that clearly convey the purpose and value of a meeting

Tailoring Messages to Individual KOLs:

Learning how to customize emails to suit the specific background, interests, and area of expertise of each KOL.

Creating a Strong Call to Action:

How to effectively encourage a KOL to commit to a meeting.

Follow-Up Communication Strategies:

Best practices for following up on initial emails in a manner that is persistent yet respectful.

Dealing with Rejection or Non-Response:

Understanding and responding professionally to KOLs who decline or do not respond to meeting requests.

SCENARIO-BASED ACTIVITIES

Throughout the training, participants will engage in several scenario-based activities, designed to simulate the real-world complexities and challenges of communicating with Key Opinion Leaders (KOLs). These activities will include:

Role-Playing Crafting Tailored Emails


Develop personalized emails for different types of KOLs, applying the techniques covered during the training to address their specific interests and needs.

Case Studies Responding to Diverse KOL Reactions


Handle a variety of simulated KOL responses, ranging from enthusiastic agreement to polite declines or requests for more information, enhancing adaptability and response strategies.

Follow-Up Strategies


Practice crafting follow-up emails that tactfully re-engage KOLs who haven’t responded, balancing persistence with respect for their time and priorities.

MEET OUR
FACILITATOR

Samuel Dyer, PhD
CEO, MSL Society

White Medical Science Liaison Society logo medium transparent background.

Dr. Samuel Dyer is the CEO of the Medical Science Liaison Society and has over 24 years of international MSL experience. During his career, he has managed MSL teams and operations in over 60 countries across the United States, Canada, Europe, Africa, the Middle East, Australia, and New Zealand. He has facilitated the successful launch of pharmaceutical and medical device products for both Fortune 500 pharmaceutical companies and small biotechnology companies.

Dr. Dyer has coached, interviewed, and reviewed the CVs of countless MSL leaders, MSLs and aspiring MSLs. His insights and guidance have resulted in hundreds of aspiring MSLs successfully breaking into their first roles.

While leading the MSL Society, he has conducted MSL training programs for over 65 pharmaceutical, biotechnology, and medical device companies in more than 15 countries. Dr. Dyer has also written extensively on the Medical Science Liaison profession, including numerous published articles, benchmark studies, and reports. He has been the keynote speaker and moderated numerous international conferences on various MSL–related topics, including creating teams, management, MSL training, proper utilization of MSLs, global trends, and the KPIs and metrics used to measure MSL performance. Dr. Dyer has also served as a resource and consultant on a number of MSL–related projects for several organizations, including McKinsey & Company and Bain & Company.

Dr. Dyer has a PhD in Health Sciences from Touro University and is attending medical school at Washington University (Health & Science) School of Medicine. He has a master’s degree in Tropical Biology (where he studied in the Amazon) from Southern Illinois University Edwardsville and has a bachelor’s degree in Biology from the University of the State of New York. Dr. Dyer also completed a certificate program for Executive Leadership and Strategy in Pharmaceuticals and Biotechnology at the Harvard Business School.

Dr. Dyer is the author of the Amazon #1 Best Seller “The Medical Science Liaison Career Guide: How to Break into Your First Role”. The book is the first and only step-by-step guide on how to break into the MSL career (www.themslbook.com)

LEARNING OUTCOMES

Upon completing this program, participants will be able to:
Identify the key elements of an effective email designed to convince KOLs to meet.
Craft engaging, succinct, and clear email content that resonates with the specific interests and adds value to the KOL.
Utilize persuasive language and techniques tailored to the needs of KOLs.
Develop compelling subject lines that capture the attention and encourage KOLs to open them.
Structure emails to convey the value and objective of the proposed meeting succinctly.
Apply best practices in follow-up communications to maintain engagement without being overbearing.
Recognize and adapt to the varied communication preferences of different KOLs.
Navigate and learn from instances of non-response or refusal in a professional and constructive manner.

TRAINING FEE & INCLUSIONS

Members

Non-members

Individuals

Established Countries*

Members

$460
Non-members
$540

Individuals

Emerging Countries*

Members

$300
Non-members
$380

Team Discount

(3 or more participants)

Reach out to Heliana Sula at heliana.sula@themsls.org to inquire about team pricing

VIRTUAL TRAINING SCHEDULE

DATE

May 10th, 2024
1-5 PM EST

*Established Countries include the following: Australia, Austria, Belgium, Canada, Cyprus, Denmark, Finland, France, Germany, Hong Kong, China (SAR), Iceland, Ireland, Israel, Italy, Japan, Korea (Republic of), Liechtenstein, Luxembourg, Malta, Netherlands, New Zealand, Norway, Singapore, Slovenia, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom and the United States.

** Emerging Countries include all other countries not mentioned in the list above. Please reach out to Heliana Sula at heliana.sula@themsls.org for your discounted rate promo code.

PLEASE NOTE-The “Emerging Countries” membership level is NOT available for those living or working in an “Established Country”. All applications will be verified

Some of the MSL teams that we have trained

Sanofi-Genzyme
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(PRNewsfoto/Partner Therapeutics, Inc.)
Shionogi logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Eurofins
Marinus Pharmaceuticals Company Logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Marinus Pharmaceuticals Company Logo
Eurofins
Marinus Pharmaceuticals Company Logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Fresenius Kabi Company Logo
Eurofins
Shionogi logo
Marinus Pharmaceuticals Company Logo
Eurofins
Eurofins
Eurofins
Sanofi-Genzyme
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
(PRNewsfoto/Partner Therapeutics, Inc.)
Shionogi logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Eurofins
Marinus Pharmaceuticals Company Logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Marinus Pharmaceuticals Company Logo
Eurofins
Marinus Pharmaceuticals Company Logo
Marinus Pharmaceuticals Company Logo
Shionogi logo
Marinus Pharmaceuticals Company Logo
Fresenius Kabi Company Logo
Eurofins
Shionogi logo
Marinus Pharmaceuticals Company Logo
Eurofins
Eurofins
Eurofins

WHAT OUR PARTICIPANTS ARE SAYING


“In our global healthcare environment, where engaging with external stakeholders is becoming more and more difficult,”Mastering Email Communications: Persuading KOLs to Meet” is a great training that provides essential fundamentals to ensure engaging with relevant KOLs/HCPs to support the practice, bringing value to the patients. Training content is really useful for new and experienced MSLs to improve starting communications with new stakeholders”

Jorge Fragoso

Global Field Based Medical Excellence Lead, Sanofi


“Mastering Email Communications: Persuading KOLs to Meet is a phenomenal interactive workshop that can benefit both new and seasoned MSLs. Each best practice was relevant to today’s KOLs because each practice was supported by data from the many surveys the MSL Society conducts. MSLs are very data-driven and the easiest way to convince an MSL to change a behavior is to provide data. The small group virtual setting facilitated the active participation. We were challenged and encouraged to apply what we learned during the workshop. There were many key takeaways that could be immediately put into practice in real-world communications. Samuel Dyer facilitated a great workshop and his passion for helping MSLs improve their skills was very evident throughout. ”

Angela Valadez, PharmD, MBA

Director, Field Medical Ophthalmology, Regeneron

FREQUENTLY ASKED QUESTIONS

Can we a have an in-person version of this training for our MSL team?

YES. We can offer a customized training which includes email communications among the topics. Contact Heliana Sula, COO of the MSL Society, at heliana.sula@themsls.org

What are some things I have to prepare for before the training?
Ensure your technical setup is ready, including familiarizing the platform, having a stable internet connection, and a functional webcam/microphone. Also prepare something for you to take notes on, such as a notebook or a virtual note-taking app.
Do you offer team licenses?

YES. Contact Heliana Sula, COO of the MSL Society, at heliana.sula@themsls.org

Can aspiring MSLs enroll in this virtual training?
NO. While we understand that aspiring MSLs want to improve their skills, this training is best suited for those who are already in the MSL role.
What skills will I acquire after enrolling in this program?

You can find the full list of learning outcomes here