How can technology best help MSLs collect insights?
Technology can help MSLs collect insights in a couple of different ways. The first way is hardware based. Mobile technologies such as tablets and smartphones have changed the landscape when it comes to the ability to access and gather information. No longer does one need to carry a laptop computer with them in order to enter information into a data collection tool or carry with them multiple physical references. Today, MSL tools can fit in a device the size of a small planner and supporting data used during stakeholder interactions can be accessed through a few taps of a screen. In addition, the format and types of data that can be shared is endless. From digital slides, to video, to even 3D applications, the MSL has many tools to enrich stakeholder interactions in an effort to gather quality insights and opinions.
The second-way technology can help MSLs collect insights is through the way information is captured and shared. The ability to take notes and directly capture information in ‘real-time’ is a reality. In addition, technology makes it easy to reference previous information gathered and other resources at the tap of a screen so the MSL can better prepare and conduct more robust interactions with thought leaders and other stakeholders.
How has technology evolved to support MSLs?
Technology has changed through the continual improvements in device size and capabilities which make it easier for MSLs to travel with the tools they need to have successful stakeholder interactions. In addition, technology has also gotten smarter with the improvements in predictive capabilities, deep learning, and analytics. The use of these cognitive technologies within the pharmaceutical industry is just beginning and will continue to develop and expand to improve and support the role of the MSL and the data they collect.
How can technology be used to support interactions?
Technology improvements in natural language processing, deep learning, data analytics, and others have increased the value of the information MSLs gather. These technology-based tools can be used by the MSL and other interested stakeholders to better understand the feedback provided to the MSL by stakeholders. In addition, these tools can be used to process large amounts of data from various sources to assist in identifying ways to improve strategy or other areas of interest in which the MSL is involved.
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