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How KOLs Prefer to Engage with MSLs During the COVID-19 Pandemic (MSL Perspective)

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About this Report

As a result of the COVID-19 pandemic, the engagements with KOLs and HCPs have turned virtual. The MSL Society worked together with H1 to conduct a survey to gain insights into how the current COVID-19 pandemic is impacting the KOL/ HCP engagements with Medical Science Liaisons in the USA by conducting the survey in collaboration with a KOL research firm.

This survey is based on the same questions but instead of asking KOLs, the MSL Society asked MSLs this time.

Covid 19 kol engagement survey msl perspective

Survey Methodology


An online survey was open from July 30 – August 11, 2020. Only completed surveys were included in the data analysis. Respondents were only allowed to participate one time and duplicate surveys from a single email address were not accepted. The survey results were not weighted. Only responses from individuals that identified their current role as an “MSL, Sr. MSL, Medical Advisor (or equivalent title)” were included in the data presented in this report.

As a result, these combined roles resulted in a total of 479 individuals from 40 countries. The report includes Global and USA results.

Respondents were invited to participate in the survey through a range of sources including:

  • Announcements in our LinkedIn group “Medical Science Liaison & Medical Affairs Networkers” as well as other LinkedIn groups
  • The MSL Society newsletter
  • Personal direct LinkedIn contacts