KOL interactions with MSLs during COVID-19 Pandemic
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About this Report
As a result of the COVID-19 pandemic, the engagements with KOLs and HCPs have turned virtual. The MSL Society worked together with H1 to conduct a follow-up survey to gain insights into how the current COVID-19 pandemic is impacting the KOL/ HCP engagements with Medical Science Liaisons in the USA. We investigated how valuable MSL insights are to KOLs, specific information KOLs would like to receive, and the characteristics that make a good MSL stand out from the crowd. Our goal is to provide insights that may help MSL teams and management make critical business and operations decisions based on best practices from the global MSL community. A report was created for USA results.
Survey Methodology
A KOL research firm was hired to conduct a survey with KOLs in the USA. An online survey was created and open from September 11th – 23rd, 2020, and sent to KOLs across the USA. Only completed surveys were included in the data analysis. Respondents were only allowed to participate one time and duplicate surveys from a single email address were not accepted. The survey results were not weighted.
Only Key Opinion Leaders (KOLs) that responded that they regularly interact with Medical Science Liaisons (MSLs) were included in the data presented in this report. KOLs self-identified their specialty of medicine.
As a result, a total of 245 KOLs representing 29 specialties, all based in the USA, completed the survey and are included.
