Registration

Coffee & Exhibitor Interacting

Fun Activity

Welcome & Opening Remarks Day 1

Samuel Dyer, PhD, CEO, MSL Society

AI At Your Fingertips: The MSL Revolution

Keynote

• Understand how artificial intelligence can sort through massive amounts of data to surface what’s relevant and impactful quickly.
• Discuss new approaches to improve drug discovery and stakeholder engagement.
• Explore how forward thinking pharmaceutical companies can adopt and deploy data analytics, machine learning, and natural language processing to gain competitive advantage in the evolving therapeutic landscape.

Ariel Katz, Co-Founder & CEO, H1

The Agile MSL – Optimizing Scientific Exchange

General Session

Panelists will:

• Review the evolution of the MSL role and the agility required to excel given increasing KOL engagement expectations.
• Discuss critical competencies and best practices in scientific exchange to generate improved outcomes – both externally and internally.
• Share real life examples of what good looks like, including modern support tools and technologies that advance MSL agility.

Dave Gulezian, MBA, Co-Founder & CEO, Alucio
Nika Sajed, PharmD, Principal Medical Scientist, HIV Medical Affairs, Gilead Sciences
Vincent Cheng, PharmD, BCPS, Senior Medical Science Liaison, Turning Point Therapeutics

Networking Break & Exhibitor Interacting

Driving impact and value: Tailored Engagement Strategies

General Session

The role of the MSL is changing as larger healthcare trends impact the development of new therapies, requiring specialized conversations with a diverse group of healthcare stakeholders via diverse communication channels.

Robert Groebel, VP of Globl Medical Strategy, Monocl – A Definitive Healthcare Company

The Future of KOL Engagement: Social Media & the Metaverse

General Session

• Social Media, Twitter & beyond!
• The Metaverse, more than a novelty: advisory boards, tumor boards, KOL engagement, and more

Bruno Larvol, MBA, CEO of the Metaverse, LARVOL

Lunch & Exhibitor Interacting

Your Role in Creating a Culture of Excellence

Breakout session for MSLs & MSL Leaders

• Discuss how MSLs and MSL Managers can create a culture of excellence that will drive future success for Field Medical teams.
• Learn how individual development, career planning, and ongoing training impact team culture.
• Discuss novel approaches that demonstrate a true commitment to and appreciation for culture within field medical teams.

Randy Miller, PharmD, SVP, Field Medical Affairs and Clinical Educators, Syneos Health
Larry Dollar, PharmD, MS, MSL-BC, VP, Medical Affairs, Syneos Health
Khalil Ahmed, PhD, VP Medical Affairs, Europe & APAC, Syneos Health
Jessie Scott, PharmD, National Director, Syneos Health
Mike DeGeorge, PharmD, VP Medical Affairs, Syneos Health

MSLs and Diversity

Breakout Session for MSLs

• Explore the definitions of diversity and DEI, where MSLs encounter diversity and why does it matter.
• Discuss unconscious bias, its effects and tactics for interruption.
• Explore practical tactics for navigating diversity for MSLs and MSL Managers.

Anne M. VanBuskirk, PhD, MBA, Executive MSL, Associate Director Medical Affairs, Takeda Oncology

Begin with the End in Mind: Day 1 Tips for MSL Career Development & Advancement

Breakout Session for MSLs

• Discuss ways to lay the groundwork for career advancement while serving as an MSL.
• Explore the value of networking, education, and in-role projects.
• List areas of interest and consider future roles related to those interests.
• Exchange ideas on what you can do today to be prepared for advanced opportunities tomorrow.

Ed Paiewonsky, PharmD, MS, Director, Medical Outcomes Science Liaison, Alnylam Pharmaceuticals

Plan, Prepare & Pivot: Elements for a Data-Driven & Successful HCP Engagement Strategy

Breakout Session for MSLs

• Emphasize best practices for good planning and preparation in order to have a successful HCP interaction.
• Maximize data platforms to find new information on target HCP’s: pubs and studies, understanding their network, patients they are seeing lately (claim data), payments they are receiving, digital footprint, and rising stars.
• Identity HCPs in line with your company’s strategy.

Maja Beilmann-Schramm, PhD, Director Global Field Excellence & HCP Exchange, EMD Serono, Inc.
Marceline Treneff, Associate Director, Customer Success, H1

Servant Leadership

Breakout Session for MSL Leaders

• Describe the characteristics of Servant Leadership.
• Review the pros/cons of different leadership styles.
• Discuss adapting new leadership styles in a post-covid era.

Mahesh Tawney, PharmD, MBA, MSPharm, Sr. Director, Medical Outcomes Science Liaisons, Alnylam Pharmaceuticals

“Course of Life”: An Interactive Workshop for Aspiring MSLs

Breakout Session for Aspiring MSLs

• Submitting your CV is the first step of every application, but did you know there is an industry-expected format that will determine if you receive a callback?
• Learn from an MSL and recruiter how to craft an effective CV, including a recommended template, using keywords and power verbs, quantifying results, and ‘making it easy on the eyes’.
• This is an interactive workshop- we will work in small groups to critique and improve each other’s CVs, with the ultimate goal of learning from real-world examples and one another.

IMPORTANT: If you would like to participate, please email your CV as a Word document to AMSLworkshop1@gmail.com no later than August 30, 2022 (personal details will be anonymized).

Nabhan Islam, MD, Medical Science Liaison, Syneos Health, on behalf of VBI Vaccines
Janice Seidenfrau, Field Medical Talent Acquisition Specialist, Syneos Health
Rafia Baig, Field Medical Talent Acquisition Specialist, Syneos Health

Networking Break & Exhibitor Interacting

Applying and Advancing MSL Agility in KOL Engagement

Breakout Session for MSLs

• Explore common pitfalls and challenges in the scientific exchange process with KOLs requiring creative problem solving and flexibility.
• Engage workshop attendees and identify solutions to address these situations by sharing personal experiences, successful approaches and helpful support tools.
• Provide lessons-learned and best practice takeaways through co-facilitators and round table discussions.

Jessica Wong, MBA, VP, Marketing, Alucio, Inc.
Rita Zambelas, MSN, MSL-BC, Sr. Director, Medical Affairs,4DMT
Vincent Cheng, PharmD, BCPS, Senior Medical Science Liaison, Turning Point Therapeutics

Evaluating MSL Performance and Advocating for a Promotion

Breakout session for MSLs

• How to create a more consistent and well documented competency-based model for MSL career growth and development.
• Discuss ways to use metrics and performance evaluations to show accomplishments that can lead to promotion.
• Linking field coaching and feedback to continuous improvement that advocates for moving to the next level.

Larry Dollar, PharmD, MS, MSL-BC, Vice President, Medical Affairs, Syneos Health
Cherie Hyder, PharmD, MSL-BC, Syndicated National MSL Director, Syneos Health

Storytelling for Business – The Value to the MSL

Breakout Session for MSLs

• Explore how storytelling is more than obscure data points or graphics; it is the emotion, the climax, the meaning, and the call to action.
• Understand how storytelling can be vital in the professional world and learn the elements of an impactful story and how to drive your audience to action.
• Recognize how storytelling can help deliver a better narrative by turning data into story elements.
• Utilize storytelling to improve presentations.

Angela Valadez, PharmD, MBA, Senior Manager Medical Affairs, Regneron Pharmaceuticals

Writing Effective Emails/Convincing KOLs to Meet

Breakout Session for MSLs

• Writing effective emails that demonstrate value to KOLs (with email templates!)
• What KOLs want in an email from MSLs
• Strategies/techniques to improve open and response rates
• Improve and increase KOL engagement

Samuel Dyer, PhD, CEO, MSL Society

Objection Handling

Breakout Session for MSL Leaders

• Understand the difference between objections from a commercial versus medical perspective.
• Discuss techniques for navigating a challenging conversation.
• Role play real-time real world challenging KOL or HCP engagement

Linda Traylor, PhD, MSL-BC, Senior Principal, Medical Affairs

Dos and don’ts of networking and interview process

Breakout Session for Aspiring MSLs

• Have a plan/do your homework.
• Showcase yourself and be succinct.
• Listen, rather talk.
• Exude positive energy.
• Don’t be afraid of the cold calls.
• “Don’t be weird!”

Sofya Melikova, MD, MSc, Medical Science Liaison, Sanofi Genzyme

Positive Performance

General Session

• Understand that we are different and better with a positive mindset.
• Optimize your physical and emotional capabilities.
• Learn the benefits of a positive mindset.
• Release positive emotions and neurochemicals.
• Practice key actions to sustain positivity for the long term.

Don Sandel, Founder, GoPositiv

Closing Remarks & End of Day 1

Samuel Dyer, PhD,CEO, MSL Society

Reception & Awards Night Celebration

Registration

Coffee & Exhibitor Interacting

Welcome & Opening Remarks Day 2

Samuel Dyer, PhD, CEO, MSL Society

Develop MSL power skills to succeed in a transformative environment

General Session

• A review of the critical competencies needed to provide stakeholders with the engagement experience they demand:
  • Expertise
  • Planning
  • Communication
  • Insight
• Understand how to include strategic acumen and real-world data to help deliver on successful engagements
• Learn best practices on how to incorporate strategic thinking and planning into everyday field execution

Jenn Millard, Vice President, Field Medical Affairs

Uncut Gems: Redefining how MSLs identify rising stars

General Session

Join this panel to:

• Hear experts define what the next generation of rising stars looks like.
• Learn what data matters when trying to refresh stale lists.

Stacey Rivkin, VP, Client Solutions & Strategy, H1
Paul Ward, Executive Director, Head of US Field Medical Team, BeiGene USA, Inc.
Davida White, MD, Senior Director, Head of CVM Field Medical, Janssen
Lille Tidwell, PhD, Medical Science Liaison, ALK-Abello

Networking Break & Exhibitor Interacting

Driving KOL Engagement on a Strategic Continuum using Insights and Outcomes

General Session

Join this panel to:

• Establishing an overall Medical Affairs Engagement plan using Strategies and Objectives
• Creating a Strategic Plan for KOL Outreach
• Understanding the importance of a well-defined insights and outcomes framework
• Reporting on MSL impact on Strategic Imperatives

Manish Sharma, MBA, CEO, TikaMobile Inc.

The MSL Society Great Debate 2022

General Session

Field medical leaders face off on a few of today’s hottest MSL topics in this point-counterpoint session.

Arthur Chan, PhD, MBA, Vice President of Medical Affairs, Tarsus Pharmaceuticals Inc.
Kat Nguyen, PharmD, MBA , National Director, Field Medical, Tarsus Pharmaceuticals Inc.

Lunch & Exhibitor Interacting

The Art of Hybrid Relationship Building: Building Relationships That Last in the New Normal

Breakout session for MSLs

• Meeting for the first time in person always preferred.
• What to do when they ignore you or when they only accept virtual meetings.
• High value virtual meetings
• how to plan them.
• How to maintain relationships virtually.
• Will we ever return to normal? Embracing hybrid relationships.

Moe Zogheib, PharmD, MPH, Field Medical Manager, THERA Technologies
Colleen McGary, PhD, Field Medical Director, THERA Technologies

Positive People Perform Perfectly

Breakout session for MSLs

• How to develop positivity in an MSL team.
• Explore effective methods to create a positive environment.
• Exchange thoughts on successful teams and how positive environments contribute.

Sarica Klein, PharmD, National Director Field Medical Hematology, Sobi North America

Getting to the Next Level as an MSL

Breakout session for MSLs

• Illustrate the needed competencies in becoming a Sr. MSL.
• Discuss key challenges in becoming an Associate/Medical Director.
• Exchange thoughts on how we are recruiting, nurturing, and promoting the right skill sets.

Madleine Makori, PharmD, MSL-BC, Sr. Medical Science Liaison, Big Health
Nicole Rawnsley, PharmD, BSc, Sr. Medical Science Liaison, Ortho Dermatologics

“SOS” for MSLs as a “drop in clinic”

Breakout session for MSLs

• Discuss the current MSL role challenges with post-COVID KOL interactions. (F2F vs virtual vs hybrid)
• Provide open dialogue and safe environment for guidance and discussion. (What happens at MSLS stays at MSLS.)
• Problem-solving and advice from experience and lessons learned.

Rita Zambelas, MSN, MSL-BC, Sr. Director, Medical Affairs, 4DMT
Ellen Shannon, PhD, RN, MSL-BC, US Head of Medical Affairs, Valneva

Regional Territory Medical Planning for Success

Breakout Session for MSLs

• Understand the regional territory planning framework.
• How to begin drafting an aligned regional medical plan.
• How regions represent ecosystems with inter-dependent components.
• Share key examples of tools and templates for regional planning including DOLs and social media listening report.

Cherie Hyder, PharmD, MSL-BC, Syndicated National MSL Director, Syneos Health
Jein Song, PharmD, Regional Medical Affairs Director, Xeris Pharma

The MSL manager role is like herding cats: How to use managing, mentoring and coaching to get the best for and from your team

Breakout session for MSL Leaders

• Understand the difference between managing, mentoring and coaching.
• Using the appropriate tool at the appropriate time.
• Individualizing your approach for different team members

Maja Beilmann-Schramm, PhD, Director Global Field Medical Excellence & HCP Exchange, EMD Serono, Inc.
Chad Schroer, Head, Global Field Medical Excellence & HCP Exchange, EMD Serono, Inc. 

Networking Break & Exhibitor Interacting

Emotional Intelligence: The Power of Social Awareness in KOL Engagements

Breakout session for MSLs

• Learn how to read the body language of the KOL.
• Understand meaning behind the body language.
• Apply social awareness for effective external and internal stakeholder management.

Douglas Yau, PhD, MBA, CMD, Sr. Director, Oncology Medical Affairs, Sanofi

Medical Affairs Strategy Hacks: Know What Actionable Insights Are and Demonstrate Your Value to the Organization

Breakout session for MSLs

• Define what is a medical insight and understand its importance in the medical strategy
• Learn how to recognize an insight and uncover the WHY that leads to insights
• Discover the key components of how to identify insights that are actionable
• Develop strategies to capture actionable insights that are business relevant
• Learn how to compose actionable insights that drive decision making
• Tips and best practices in communicating actionable insights to add the greatest value
• Bonus: MSL role “play”

Maria Abunto, MD, MPH, Medical Science Liaison, Regional Lead, Exact Sciences

Uncharted Territory: Engaging Advanced Practice Providers as Key Opinion Leaders

Breakout session for MSLs

• Understand the educational background, clinical role, and scope of practice of Advanced​ Practice Providers.
• Effectively identify and engage with Advanced Practice Providers.
• Understand the benefits of engaging with Advanced Practice Providers.

Letitia Price, DMSc, MCMSc, PA-C, Senior Medical Scientist (MSL), Gilead
Dawn O’Reilly, PhD, MMS, PA-C, Medical Science Liaison, Biodesix

Share THE Voice: Championing and Amplifying the Role/Contributions of Your MSLs to Internal Stakeholders

Breakout session for MSL Leaders

• Share how MSL can harness their KOL communication skills. and subject matter expertise to provide key insights internally.
• Demonstrate how our MSL KOL engagement pre-launch plan. provides structure for product launches.
• Share insights as to how promoting the contributions of MSLs across the organization improves:
  • Data generation
  • Education and data dissemination
  • Cross functional learning
  • Medical intelligence

Susan Giacalone, MSN, MSL-BC, Vice President, Medical Deployment, EVERSANA

Your Interview – A view from the Hiring Manager’s side of the table (Aspiring or Current MSL’s)

Breakout session for Aspiring & Current MSLs

• How do I assess engagement/readiness – how to make a lasting impression.
• What skills are trending above others in tomorrow’s environment?
• Going beyond behavioral interview questions – what interview questions and approaches help me determine next level success?
• Demystifying the interview process – how does the decision get made?
• Best practices, challenges, and interactive group discussion on interview experiences.

Paul Ward, Executive Director, Head of US Field Medical Team, BeiGene USA, Inc.

Fun Activity

Closing Remarks & End of Day 2

Samuel Dyer, PhD, CEO, MSL Society