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The most awaited networking event for MSLs and Medical Professionals is happening again this year! After our 10th Anniversary in 2022, the Annual MSL Society Conference is now in its 11th year, aiming to provide more value to the MSL profession. 

Based on the trends in our previous conferences, expect 400+ MSLs and MSL managers to participate in valuable workshops, sponsor booths, networking, fun activities, and much more! U.S. and international speakers will attend, all sharing insights to help you excel in your career, while maintaining the high level of engagement and quality expected from the MSL Society.

We look forward to seeing you this year. Expect value sharing, growing, pivoting, learning, and FUN! 


Rest assured, we will be following all applicable COVID-19 restrictions to ensure your safety!
Go to Health and Safety Protocols for Live MSL Society Trainings & Events for more details.


12:00 pm – 7:00 pm
03:00 pm – 03:30 pm
How to Maximize Your Attendance and Make a Great First Impression
Pre-Conference Workshop for Aspiring MSLs
  • Defining the MSL role.
  • Do’s and Don’ts of making a great first impression when engaging with MSLs and MSL managers.
  • Networking during the conference and beyond.
Samuel Dyer, PhD, CEO, MSL Society
3:00 pm – 4:00 pm
Managing HCP Objections: When the Discussion Takes a Detour
Pre-Conference Workshop for MSLs
  • Review the importance managing difficult conversations to support the long-term success of KOL relationships
  • Learn the 4-step method to help manage dissent in conversations with HCPs
  • Practice case-based scenarios to better understand and apply these new conversational techniques
Cherie Hyder, PharmD, Sr. Director, Global Medical Excellence and Operations, Syneos Health
Larry Dollar, PharmD, MS, MSL-BC, Vice President, Medical Affairs, Syneos Health
3:00 pm – 4:00 pm
Demonstrating Field Medical Impact for Managers
Pre-Conference Workshop for MSL Leaders
  • Understand best practices for converting qualitative metrics to quantitative metrics.
  • Identifying the sources for evidence to measure impact.
  • Framework for longitudinal assessments of field medical impact.
Linda Traylor, PhD, MSL-BC, Vice President, Medical Excellence, Acceleration Point
Scott Thompson, MS, CEO, Acceleration Point
3:00 pm – 4:00 pm
Pre-Conference Workshop for MSLs Leaders
3:30 pm – 4:30 pm
Land the Role and Launch Your Career
Pre-Conference Workshop for Aspiring MSLs
  • Learn successful approaches that have helped current MSLs land their first job: networking, interviewing, and more.
  • Understand what it takes to become a successful MSL: what skills have made high-performing MSLs stand out and how can you highlight transferable skills even with no MSL experience.
  • Tips from the Reigning MSL Rookie of the Year.
Josh Yoder, PhD, MSL National Director, Syneos Health
Bethany Bedford, PharmD, BCACP, MSL, Syneos Health
Jane Regan, PharmD, MSL, Syneos Health
6:00 pm – 8:00 pm
Welcome Reception
7:30 am – 8:00 pm
8:00 am – 9:00 am
Coffee & Exhibitor Interacting
9:00 am – 9:15 am
Fun Activity
9:15 am – 9:45 am
Welcome & Opening Remarks Day 1
9:45 am – 10:15 am
Conversation is Still King – But Now It’s Digital First
  • Demystify conversational AI and discuss why the modern marketplace has shepherded adoption across the industry.
  • Explore how its capabilities can be used to increase reach to low access territories and support KOL recruitment.
  • Understand the potential of using AI to strengthen existing MSL-KOL relationships, including insight driven engagement planning and improved customer experience.
  • Review opportunities for savings in time and resources, allowing for grander strategic initiatives.
John Seaner, President, conversationHEALTH
10:15 am – 10:45 am
Leveraging Generative AI Applications for Medical Affairs
General Session
  • Generative AI: combining AI and human intelligence.
  • Use cases for Medical Affairs teams.
  • AI-powered KOL profiling and engagement.
Bruno Larvol, CEO, LARVOL
10:45 am – 11:30 am
Networking Break & Exhibitor Interacting
11:30 am – 12:00 pm
Enabling Appropriate Clinical Practice – A Behavior Change Framework for MSLs
General Session
  • Research suggests that it takes up to 17 years for only 14% of published evidence to translate into practice. MSLs can play a critical role in shortening this time.
  • Explore how Models of Behavior Change coupled with advanced analytics can be leveraged by MSLs to support HCP understanding and adoption of appropriate clinical practice.
Susan Abedi, Chief Strategy Officer, 81qd
Andrea Schatz-Anderer,EVP, Strategy and Insights, 81qd
12:00 pm – 12:30 pm
Influence Then Inspire your Stakeholders to Take Action
General Session
  • Be intentional with your Scientific Engagement Model.
  • Understand the difference between influence and manipulation.
  • Inspire your Stakeholders to Take Action.
Jillian Helcoski, BS, Global Medical Learning and Capabilities Development, Sanofi
Jorge Fragoso, MS, Global Field Based Medical Excellence Lead, Sanofi
Shawn Jordan, PhD, Scientific Strategy Director, Inizio Engage XD
12:30 pm – 1:30 pm
Lunch & Exhibitor Interacting
1:30 pm – 2:30 pm
Driving Field Medical Access and Impact by Leveraging an Omnichannel Approach
Breakout session for MSLs
  • Understand what omnichannel for Medical Affairs is (and isn’t)
  • Learn what’s in it for an MSL and how this engagement approach can foster more and better relationships with HCPs
  • Complete an “omnichannel readiness assessment” to see where your team/organization falls on the omnichannel maturity scale (see below for more info)
Randy Miller, PharmD, Sr. VP, Global Field Medical Affairs and Clinical Education, Syneos Health
Larry Dollar, PharmD, MS, MSL-BC, Vice President, Medical Affairs, Syneos Health
Stacy Hartung, VP, Marketing, Syneos Health
Mike DeGeorge, PharmD, VP, Medical Affairs, Syneos Health
1:30 pm – 2:30 pm
Social Media Monitoring for Medical Affairs
Breakout session for MSLs
  • Outlining the sources of value provided by social media monitoring for Medical Affairs
  • Specific ways to utilize, report, and leverage social media insights
  • Use Case: How to use social media to maximize field-team effectiveness at a congress
Jason Howard, PhD, Medical Digital Lead, Sanofi
1:30 pm – 2:30 pm
Leading with Empathy
Breakout session for MSLs
  • Recognize what empathy is, what it isn’t, and why it matters.
  • Develop the PLAN for listening with empathy to build bonds.
  • Apply the 4C Model for empathetic goal setting.
  • Learn the STEPBACK method to handle difficult situations.
  • Utilize the SHARES Model to motivate employees and give feedback.
Maria Abunto, MD, MPH, Sr. Manager, MSLs, Exact Sciences
Catherine Kouchakji, PhD, MPH, MSL, Exact sciences
1:30 pm – 2:30 pm
Innovative Strategies for Effective KOL Management
Breakout session for MSL Leaders
  • How to optimize engagement strategy with KOL monitoring and data-driven insights.
  • Efficient congress planning to maximize time with your KOLs.
  • Emerging AI tools for higher efficiency in medical affairs.
Linh Nguyen, BS, Director of Sales, LARVOL
1:30 pm – 2:30 pm
The Data Savvy MSL: Optimizing Technology Platforms
Breakout session for MSLs
  • Visit what good looks like when it comes to strategic thinking for MSLs.
  • Discover how to make the most of your data platform/technology.
  • Discuss best practices for developing and designing your strategic engagement plan.
Christine Medeiros, BS, Senior Director, Strategic Insights, H1
Kristin Cova, PharmD, Director, MSLs, Sumitomo Pharma America
1:30 pm – 2:30 pm
An Aspiring MSL?: Here’s The Good, The Bad & The Ugly
Breakout session for Aspiring MSLs
  • Appreciate the role of the MSL in 2023 and beyond.
  • Design an effective MSL job search strategy to stand out as a candidate.
  • Appraise the hiring process and how to land your first role.
Farooq Bandali, PharmD, Sr. MSL, Takeda Oncology
2:30 pm – 3:15 pm
Networking Break & Exhibitor Interacting
3:15 pm – 4:30 pm
Leveraging Metaverse Technology for MSL Training
Breakout session for MSLs
  • The session challenges the prevailing notion that metaverse technology is losing relevance, asserting its potential in training and learning remains significant in medical affairs.
  • The session identifies key barriers to metaverse adoption and proposes scalable solutions that address privacy and security concerns, reduced hardware requirements and cost, and a user-friendly interface.
  • The session showcases the successful implementation of a metaverse platform, emphasizing improved stakeholder engagement, learning performance, and acceptance compared to traditional didactic methods.
Michael Shim, PharmD, National Field Medical Director, Syneos Health
Josh Yoder, PhD, MSL National Director, Syneos Health
Cherie Hyder, PharmD, Sr. Director, Global Medical Excellence and Operations, Syneos Health
Marie Latsa, PharmD, Community Medical Director, Syneos Health
3:15 pm – 4:30 pm
How Are You Perceived by Clients and Colleagues?
Breakout session for MSL Leaders
  • This “impression” clients and colleagues have of you opens the door to them giving you time, listening to you and trusting you.
  • How can you adapt what you say?
  • How you say it?
  • How you interact with others to leave a positive, lasting impression?
Marcus West, CEO, 60seconds Pty Ltd
Duncan Trew, PhD, Customer Success Partner, 60seconds Pty Ltd
3:15 pm – 4:30 pm
Optimizing KOL Engagement Through Modern Scientific Storytelling
Breakout session for MSLs
  • Participating attendees will work together to create and deliver modern scientific narrative experiences that are memorable and meaningful for KOLs.
  • We will refine our storytelling skills and omnichannel competency as field medical, in personalizing, and tailoring scientific narratives to catalyze behavior change in KOLs.
  • Each table will be given a recommended scientific exchange scenario, discuss what good should look like, and address the scenario by leveraging modern capabilities.
Jessica Wong, MBA, VP, Marketing, Alucio
Maria Abunto, MD, MPH, Sr. Manager, MSLs, Exact Sciences
Christine Carney, PhD, National Director of MSLs, Verastem Oncology
3:15 pm – 4:30 pm
Crossing the Market Access Frontier – Identifying PALs (Payer-Advising Leaders.)
Breakout session for MSLs
  • Understand the range of criteria that define PALs
  • Assess approaches to identify PALs
  • Plan engagement approach for PALs
Susan Abedi, Chief Strategy Officer, 81qd
Andrea Schatz-Anderer, EVP, Strategy and Insights, 81qd
3:15 pm – 4:30 pm
Empower MSLs with Insights to Optimize Engagements
Breakout session for MSLs
  • Accurate, current, and complete KOL data to optimize MSL interactions
  • Understand KOLs’ impact on communities of practice at the regional and local level
  • Objectively measure impact by Share of Scientific VoiceTM
Rina Patel, MD, Director, Medical Affairs, IQVIA
Kimberly Platten, BS, Sr. Director Thought Leader Engagement Med Affairs, IQVIA
3:15 pm – 4:30 pm
Tips for Achieving an MSL Role
Breakout session for Aspiring MSLs
  • Tips for making yourself the strongest candidate when applying for an MSL role
  • Real-world examples of how to break into your first MSL role
  • Best practices in your first year as an MSL
Madleine Makori, PharmD, Sr. MSL, Big Health
Nicole Rawnsley, PharmD, Associate Director, Bausch Health
4:45 pm – 5:15 pm
A Global KOL Reveals What They Really Want From MSLs
General Session
  • What is most valuable to KOLs
  • How to increase access to KOLs
  • What is critical for building long-term relationships
Samuel Lin, MD, MBA, Plastic Surgery Program Director/Associate Professor, Harvard Medical School
5:15 pm – 5:30 pm
Closing Remarks & End of Day 1
7:00 pm – 9:00 pm
MSL of the Year Awards Night Celebration
7:30 am – 5:30 pm
8:00 am – 9:00 am
Coffee & Exhibitor Interacting
9:00 am – 9:15 am
Welcome & Opening Remarks Day 2
9:15 am – 9:45 am
Conversational AI: Why It’s Time to Join the Conversation
General Session
  • Attempting to keep pace with an ever-changing healthcare environment, HCPs have reduced their availability for live meetings with pharmaceutical companies, including their ability to meet with MSLs.
  • With fewer interactions taking place, MSLs now have less opportunities to share critical medical information and scientific communications with their KOLs, making it more challenging to sustain and build important customer relationships.
  • Join industry experts to discuss the status of the marketplace and why conversational AI is no longer a novelty and now a must have for MSL teams.
Duré Hussain, MBBS, VP, Medical Strategy & CUX, conversationHEALTH
Sonish Azam, PhD, Sr. MSL, Oncology, Kyowa Kirin, Inc.
Srinivasan Krishnan, PhD, Director of Digital Technologies, Regeneron
George Limen, Medical Liaison, Novo Nordisk
9:45 am – 10:15 am
A Panel Discussion on Hot Topics: You Decide!
General Session
  • The audience will select from two topics during multiple rounds.
  • MSL of the Year Award winners will share their perspective.
  • Gain insights and learn best practices.
Samuel Dyer, PhD, CEO, MSL Society
Linda Traylor, PhD, MSL-BC, Vice President, Medical Excellence, Acceleration Point
Bethany Bedford, PharmD, BCACP, MSL, Syneos Health
Stefanie Berns, PhD, Sr. Director, MSL Team, Syneos Health
Kelby Kuhn, PharmD, Sr. MSL Respiratory/Immunology, Genentech
Delinda Melvin, APRN, FNP-BC, CDCES, Director, MSLs, U.S. Medical Affairs, Fresenius Kabi USA
10:15 am – 11:00 am
Networking Break & Exhibitor Interacting
11:00 pm – 11:30 pm
KOL Feedback on How to Improve Scientific Exchange
General Session
  • Gain a real-world understanding of the dynamics of MSL interactions from your customers’ perspective, KOLs.
  • Discover what KOLs want from MSLs to increase the value of their exchanges of scientific information.
  • Identify specific actions MSLs can take to improve their scientific exchange interactions with KOLs.
Rina Patel, MD, Director, Medical Affairs, IQVIA
Dan Winkelman, MS, Offering Design Suite Director, IQVIA
11:30 pm – 12:00 pm
How A Positive Mindset Creates Excellence
General Session
  • Experience a heightened sense of joy and euphoria.
  • Identify the downstream effects of a positive mindset on performance and outcomes.
  • Apply evidenced-based methods to boost happiness, positivity, and success.
Don Sandel, MS, BS, Founder, Author, Master Facilitator, GoPositiv, Inc.
12:00 pm – 1:00 pm
Lunch & Exhibitor Interacting
1:00 pm – 2:00 pm
The Six Types of Working Genius
Breakout session for MSLs
  • Why learn your working genius?
  • Maximize joy and fulfillment in your work
  • Increase productivity and boost morale
  • Build effective teams
  • Lead better meetings
Edwin Adams, PharmD, Field Medical Scientific Associate Director, Sanofi
1:00 pm – 2:00 pm
Emerging Trends – Grow Importance and Deeper Involvement of MSLs in Clinical Development
Breakout session for MSLs
  • Vast majority of clinical trials not able to meet completion timelines and/or patient enrolmnet targets
  • Increased complexity of targeted therapeutic areas, speciality and rare diseases as well as the science of the product pipelines are cuasing further challenges
  • There is increase in interest across the pharmaceutical industry to leverage strong scientific acumen and advanced communication skills of MSL to hep support clinical trials
  • MSLs can play significant role during all stage of products life cycle
Khalil Ahmed, PhD, VP Medical Affairs Europe & APAC, Syneos Health
Gaetano Pellitteri, MSc, MBA, Director Medical Affairs & Clinical Operations, Syneos Health
1:00 pm – 2:00 pm
Medical Strategy Implementation & Alignment Using Innovative Engagement Plans
  • Walking through implementing a medical strategy that is aligned with business objectives.
  • Using innovative solutions and engagement plans.
  • An industry use case for advanced technology and AI capabilities designed specifically for Medical Affairs.
Manish Sharma, MBA, CEO, TikaMobile, Inc
Mia Shibly, BS, Business Development Manager, TikaMobile, Inc
1:00 pm – 2:00 pm
The Role of the MSL in the Lab Biotech-Diagnostic Industry
Breakout session for MSLs
  • Describe how the MSL position has evolved in the past decade, and what are its roles and responsibilities in the laboratory diagnostic space
  • Illustrate the day to day, strategic intent, challenges, and impact of an MSL in a biotech/diagnostic company
  • Share the ‘Molecular Science Liaison’ model and experience at Caris Life Sciences
Daniel Sumarriva, MD, Sr, Director, Molecular Science Liaisons, Caris Life Sciences
1:00 pm – 2:00 pm
Teambuilding to Improve Culture
Breakout session for MSL Leaders
  • Define what team culture is and explain its importance in fostering employee retention.
  • Develop strategies for building and reinforcing a positive team culture, such as team-building activities, effective communication methods, and recognition and rewards programs.
  • Develop skills for communicating and reinforcing the team culture to new and existing employees.
  • Create an action plan for implementing the strategies learned in the workshop to improve team culture and increase employee retention.
Mark Freebery, PharmD, MEd, Community Medical Director Lead, Syneos Health
Verena Ottley, BSN, CPC, PACS VP, Medical Affairs, Syneos Health
1:00 pm – 2:00 pm
A Guide to Your First MSL Role
Breakout session for Aspiring MSLs
  • What is an MSL and how does a week in the life of an MSL look like?
  • Is the MSL career for you?
  • How to know if a posted MSL position is suitable for you, and how to apply.
  • The application and different steps in getting your first role, including what to expect in an interview.
  • Getting offers.
Moe Zogheib, PharmD, MPH, Field Medical Manager, Theratechnologies
2:00 pm – 2:45 pm
Networking Break & Exhibitor Interacting
2:45 pm – 3:45 pm
MSL Manager – Toughest Job You’ll Ever Love
Breakout session for MSL Leaders
  • Challenges and opportunities.
  • Case studies in difficult situations, an interactive workshop.
  • Focus of discussions will be on crucial conversations and metrics for field medical teams based on LinkedIn Survey results.
Paul Ward, MPH, Exec. Director Field Medical Team, BeiGene
2:45 pm – 3:45 pm
Cross Functional Collaboration and Partnerships With Internal Medical Affairs
Breakout session for MSLs
  • Explore common functions and key skills/competencies in medical affairs and the roles involved.
  • Collaborate with internal teams to create a compelling clinical narrative that includes the needs of the field based team based on the 5 pillars of medical affairs.
  • Demonstrate value to internal Stakeholders via special projects and assignments.
  • Case Study: One leader’s journey.
Susan Giacalone, MSN, MSL-BC, Vice President Medical Deployment, EVERSANA
Beth Giblin, PharmD, Vice President, Medical Affairs – Oncology, EVERSANA
2:45 pm – 3:45 pm
Balancing the MSL Role With Young Children
Breakout session for MSLs
  • Balancing MSL role as a parent to young kids carry some unique challenges that may not be appreciated by other professionals.
  • This talk will navigate those unique challenges and discuss strategies to balance a successful career, a fulfilling family life and personal wellness
Sucharita Somkuwar, PhD, Sr. MSL, Axsome Therapeutics
2:45 pm – 3:45 pm
Managed Care / HEOR MSL Boot Camp
Breakout session for MSLs
  • Basic concepts about managed care organizations and the MSL role.
  • What’s the difference between how a MSL engages with a payer versus a KOL?
  • Budget Impact Models/Cost Effectiveness Analysis.
  • Quality of Life (QOL) studies.
  • Population Health.
  • Real World Evidence (RWE).
Jamie Tobitt, PharmD, MSL-BC, Medical Value Liaison, Apellis
2:45 pm – 3:45 pm
Implement Conversational AI at Your Own Organization
Breakout session for MSL Leaders
  • Learn to create and receive approval on a business plan to meet your specific needs.
  • Plan for scalable deployment across indications, brands and geographic region.
  • Understand the requirements for efficient MLR approval.
  • Calculate expected impact and review the components of a value model to report success.
Oliver Elliott, Director, Customer Delivery & Success, conversationHEALTH
4:00 pm – 5:30 pm
Fun Charity Activity
5:30 pm – 5:45 pm
Closing Remarks & End of Day 2


Enjoy the beaches and warm weather in Miami, and marvel at the lush tropical gardens, modern amenities, and luxury services in our 11th Annual Conference Venue, JW Marriott Miami Turnberry Resort and Spa!


Meet Our Speakers

Learn more about the experienced speakers for this year’s annual conference!
John Seaner

John Seaner


Conversation HealthCompany Logo

Paul Ward, MPH

Paul Ward, MPH

Exec. Director Field Medical Team

BeiGene Company Logo
Michael Shim, PharmD

Michael Shim, PharmD

National Field Medical Director

Syneos Health Company Logo

Duré Hussain, MBBS

Duré Hussain, MBBS

VP, Medical Strategy & CUX

Conversation HealthCompany Logo
Edwin Adams, PharmD

Edwin Adams, PharmD

Field Medical Scientific Associate Director

Sanofi Company Logo
Samuel Lin, MD, MBA

Samuel Lin, MD, MBA

Plastic Surgery Program Director/Associate Professor

Harvard Medical School Company Logo


See what our attendees from previous years have to say about the MSL Society Annual

The MSL society annual conference is a unique opportunity to enhance the MSL role around the world and across our industry by learning from each other and networking.Whether you’re a new MSL, MSL to be, or an experienced field medical leader, the program is designed so that there’s something for everyone!This year we’ll be recognizing and celebrating our peers that have gone above and beyond during our first ever MSL and MSL manager of the year awards.

Arthur Chan, PhD, MBA

Vice President of Medical Affairs – Tarsus Pharmaceuticals

The MSL Society meeting gives me the opportunity to interact with MSLs from around the globe, to share my experiences with current and aspiring MSLs and to learn new skills at the same time. Our role is always evolving and it is a tremendous opportunity to be there and learn from the best in the business. I look forward every year to attend to see friends and to network with new aspiring MSLs for mentorships and future opportunities to advance their career.

Jihad (JR) Rizkallah, MD, MSL-BC

Director, Medical Affairs – Sunovion Pharmaceuticals

The MSL Society is proud to award MSL excellence on the prestigious 2023 Annual Conference Awards Night in Miami, where we honor winners and the finalists of each category.



Member Registration

Non-Member Registration

Registration & MSL Society Membership

All Registration Packages are inclusive of:

  • Full access to the conference
  • Access to 20+ skill-based workshops
  • Morning refreshments, lunch, am and pm breaks
  • Ticket to Welcome Reception with drinks
  • Ticket to Awards Night Celebration
  • Discounted hotel rate of $189 per night
  • Attendee list with contact details provided after the event
  • Multiple networking opportunities
  • Copy of approved presentation slides after the conference
  • Access to Mobile App information for 2 weeks after the event

We offer team discounts.  Contact us to learn more!


Need some help convincing your manager to let you attend? We have put together a letter template you can show them which highlights the value of the 11th Annual MSL Society Conference, which you can download below for FREE!


Diamond Sponsor




Sponsorship allows your brand or company to gain exposure to all the attendees, including exposure in our dedicated Annual Conference Mobile App. We have different sponsorship levels according to your preferences, with their corresponding inclusions and perks.


Networking is one of the most important purposes of the Annual Conference. As professionals working in Medical Affairs, forming networks is one of the most important elements of the job.

Whether you’re an aspiring MSL or a practicing one, we have something to help you enjoy your networking experience in the conference! Download your respective handbook below for FREE.

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